Experience Punjab On The Road

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Punjab, long reviled for dusty flatlands and merciless summers, quite marvelously lends itself to splendid driving holidays. Not despite but because of said plains. A well-tended network of national and state highways carves through (mostly) eye-catching landscape and you are never far from this agrarian land’s defining truisms: luxuriant acreage, mustard fields, rows of eucalyptus and poplars, chugging tube-wells, waddling cattle, tractors belting Punjabi pop, haughty mutiaars and strapping ghabroos.

Read all about the bucolic charm and near-forgotten attractions of the fun-loving and boisterous state I call home in my latest. Published by The Times Group and supported by Punjab Heritage and Tourism Promotion Board, Experience Punjab On The Road, is bound to be a road-tripper’s delight – even if I say so myself. Learn all (well, almost) about its legends, food included, and also experience firsthand its celebrated hospitality as you drive through a historically enriched landscape. 

L-R: Raji Srivasatava, Secretary Tourism, Yours Truly, Sohan Singh Thandal, Minister of Tourism, NPS Randhawa, Director Tourism

L-R: Raji Srivasatava, Secretary Tourism, Yours Truly, Sohan Singh Thandal, Minister of Tourism, NPS Randhawa, Director Tourism

Like most things Punjabi, it received a high-powered launch on 13th August. The Minister of Tourism, Sohan Singh Thandal, released it to a select group at the Punjab Heritage and Tourism Promotion Board Office in Chandigarh. A more public and interactive launch was presided over by the Secretary Tourism, Raji Srivasatava, at the English Book Depot (pic below) later that day.

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